Project: Label Your Spirit - Contest
Agency: Nu Factory
Client: VII Hills Gin
To celebrate the centenary of Italy’s most framed aperitif, the Negroni, VI Hills Italian Dry Gin is on the lookout for a create a new bottle label by launching a global competition called “label your spirit”.
3 Artists and 3 bartenders, together for a unique project. A series of labels designed by the artists Lucamaleonte, Leonardi Crudi and Daniele Tozzi offering 3 different interpretations of the project, to give their inspirational touch as reference to the participants of the contest.
All of their works were the starting point for the bartenders to create their original drink based on VII Hills Italian Dry Gin. They have interpreted the works of the artists transforming shoes, traits and colors into flavors, aromas and fragrances.
art piece info: mixed media (watercolor, ink and crayon) on paper. dim 30 x 42 cm, Roma 2019
